Search results for "formative measurement"

showing 3 items of 3 documents

Measuring Tourist Satisfaction Through a Dual Approach: The 4Q Methodology

2018

Tourist satisfaction is one of the key factors in determining the success of a tourist destination, since it affects behavioural intentions, such as the willingness to revisit and recommend the destination. Therefore, much research has addressed the measuring of tourist satisfaction, either eliciting positive or negative evaluations of a holiday or destination. The spread between expected positive and negative characteristics can trigger a tourist experience. And the gap between expectations and perceptions will produce a feeling of satisfaction or dissatisfaction (Expectancy-Disconfirmation Paradigm, EDP). Under these conditions, this paper adopts a dual approach, considering tourist satis…

Sociology and Political ScienceSettore SPS/08 - Sociologia Dei Processi Culturali E Comunicativimedia_common.quotation_subject050109 social psychologyDestinations4Q methodologyDual approachArts and Humanities (miscellaneous)Perception0502 economics and businessHuman geographyDevelopmental and Educational Psychology0501 psychology and cognitive sciencesSettore SECS-S/05 - Statistica Sociale050207 economicsMarketingTourist satisfaction/dissatisfaction (TS/TD)media_commonMultiple correspondence analysis (MCA)05 social sciencesGeneral Social SciencesExpectancy-disconfirmation paradigm (EDP)Dual (category theory)Key factorsFeelingTourist destinationsComposite indicatorPsychologyTourismFormative measurement
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Perceived quality and satisfaction with tourist services: theoretical considerations and measurement challenges.

2017

The quality of tourist services is frequently analysed and measured in terms of perceived quality (PQ). As PQ is the subject of evaluations based on one or more tourist experiences, there are areas that overlap with consumer satisfaction (CS), although the two constructs can be logically distinguished. Specific proposals have been made for the measurement of the PQ and CS in the tourism field, although there may be some drawbacks when technical solutions do not take into account the logical and ontological assumptions of the measurement process.

Tourism perceived quality customer satisfaction formative measurement reflective measurement.Settore SECS-S/05 - Statistica Sociale
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The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

2017

Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1,390 responses were analyzed using partial least squares structural equation modeling. Findings The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of CBE. Further, involvement, sensory brand experience and CBE jointly explain more than 50 per cent of the variance in brand …

Marketingbusiness.industryBrand awareness05 social sciencesNomological networkCognitionbrand equityconsumer brand engagementStructural equation modelingBrand engagementbränditBrand managementBrand relationshipManagement of Technology and Innovation0502 economics and businessbrand relationshipkuluttajatsensory brand experience050211 marketingBusinessBrand equityMarketingformative measurement050203 business & managementJournal of Product & Brand Management
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